A friendly and modern brand identity for a newly created Pride organization in Altadena CA. Five vibrant colors represent each of the 5 main stops along the Altadena Pride walk-about, and together form a simple yet effective take on the classic Pride flag. The design utilizes a clean, minimalist layout, with a sans serif font. The highlight colors bring fun and energy to the organization's content, and work to visually color code the different activities of the day, while the soft beige background color softens the look, to match the feel of this mountsainside town and its vibrant LGBTQ community.
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